Search Engine Optimization (SEO)

With more than 3 billion websites on Google alone, competition is fierce for top listings. Search Engine Optimization (SEO) is a strategic combination of techniques designed to raise a website's ranking in organic (natural) listings. These techniques will be continually refined and tweaked as search engines change their algorithms and ranking criteria.

Who doesn't want to see their website at the top of Google? We all know if we could make it to the top, we exponentially increase traffic and inquiries from prospective clients.

SEO is a continuing list of things that are simple but not easy. You've heard it all before:

• SEO is snake oil.
• SEO is a waste of time.
• SEO is a waste of money.

And we agree - IF you're dealing with “experts” who don't align your business goals with your SEO.

Some common myths of SEO:

Get your website finished and THEN do the SEO.

The truth of the matter is that you need SEO from the Get-Go. SEO is as important to the architecture of your site as the design itself. If you build SEO into the architecture you are ahead of the game when search engines come in to feed on the content.

Use a lot of meta keywords so that search engines will give you ranking.

The truth is that meta keywords don't matter and if you have them on your site, chances are you just repeating them page by page by page. Google doesn't care, Bing doesn't care and Yahoo doesn't care.

Use the same meta-title on every page that way search engines will really understand what the site is about.

The truth is repetitive titles are more likely to confuse a search engine.

The site is finished, I'm not touching it again so I can keep my ranking.

The truth is that you do need to update your site – humans love new content – if you keep them coming back your traffic increases, your potential for leads or sales increases but you don't have to update your content everyday. Websites just don't have that much to say, unless, you are the blogging thought leaders and have loads of editors who can update your site everyday.

Don't worry about writing for humans, just write for search engines.

Nothing could be further from the truth. You need to write for humans because they are the audience, the leads, the buyers. And you need to serve two masters – the engines and the humans and the humans come first.

I'm done with my SEO.

The truth is, SEO is an ongoing process. The algorithms change. The content changes. What is good today just may not be good tomorrow. SEO is activities based. And if the right activities aren't being done, it is a waste of your time and your money.

We're white hat SEO guys. We are paying members of SEOmoz.org. The thought leader in Search Engine Optimization. We spot trends, monitor changes and align SEO best practices with your business goals.

We're not going to promise you a quick rise to the top because we know you won't stay there and your site will probably be penalized by Google for that fleeting success.

We're your SEO partner, your success is our success and we mean that.